Turning Lemons Into Lemonade

As we get further and further into this experiment, there are many unexpected obstacles that we have encountered as well as strong points that we have realized can be useful and advantageous. Some obstacles that we have come across are that we are slowly realizing that we are going to have trouble raising money when our target audience is mostly made up of broke college students. In regards to expanding our target market, we believe if we strategically promote our Lemonade Challenge on Facebook because of the vast range of ages that are available and simply because older established adults with set incomes are more likely to partake and donate. We noticed how most of the #IceWaterChallenge videos were taken on Facebook and the potential success the #LemonadeChallenge could have if we took the same concept of tagging 5 people per post and see how quickly it would spread. We have made progress with the Draught Horse and believe we will be able to hold an event there selling lemonade as a chaser for a shot for 1$ on one of there most popular nights, White Girl Wednesday. We currently have a fundraiser with Blaze Pizza as well as Chipotle. We are having trouble with the logistics of holding a giant pong tournament with trashcans at a Phillies tailgate because of the cost of the trashcans as well as the transportation and the overall setting up, promoting, and getting enough people who want to participate to make it a worthy investment. Overall, I believe this experience so far has been great exposure to really analyze how to successfully promote your brand as well as depicting what avenues are best and will provide the most money for your charity.

 

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